GO BEYOND VANITY METRICS
Need tangible insights from social analytics? Dig into previously un-accessible data and get actionable insights immediately, to start informing strategic activity across your business.
WHAT WE DO
Most business critical questions are difficult to answer when you don’t have insights to support you. What is the ROI on our latest marketing campaign? Will our customers respond well to our new product launch? How should we position ourselves against our competitors? All these questions can be answered through social listening reports, giving you tangible insights to inform those key business decisions.
We offer weekly, monthly or ad-hoc reports and digital audits on any chosen topic, brand, competitor, or industry. Our team is well versed in digging around in big data sets and finding those key nuggets of wisdom that go on to inform your strategic efforts.
Unlike other research methods, social listening has the unique ability to tap into the unsolicited opinions of your customers by giving you access to all online conversations. Research reports answer the key questions you have about any topic, industry, brand or market on a recurring or ad-hoc basis. We provide you with the essential insights and valuable recommendations from a strategic view, so you can jump from insight to action without spending time on analysis.
Weekly or monthly reporting doesn’t have to take up your valuable time and resources. We do all the setup and provide strategic reporting supported by key recommendations, so you can dedicate your resource to implementing the insights gained from social listening. Whether it is the health of your brand, measuring a campaign, or diving into competitor insights; on-going reporting allows you to focus on the intelligence and measure changes over time.
WHAT CAN I REPORT ON?
If you can find it on Google, you can analyse it using social listening. By that definition the reporting opportunities are endless.
We’ve listed a few examples to get you started.
Answer any question. Whether you want to know the favourite ice-cream flavour of an audience, or delve into the best performing content in the financial industry. If the conversation is happening you can analyse it. From industries, to markets, to social groups; answer the question of what are people talking about with an in-depth topic report.
Your brand is the most important part of your business, so get to know it and know it well. Gain insight into your marketing efforts, engagement, sentiment and key topics. Uncover areas for improvement, critical brand risks and in-depth insights on how you are perceived online. Ongoing brand reporting will measure how well you implement your social listening insights
Benchmark yourself against competitors and uncover insights about their business. Are there any new products or services that could be competitive? How do they engage with customers online? Cut through to the fundamentals of what works and what doesn’t for the competition, then implement that learning into your own business strategies.
Identifying new influencers is only one benefit of influencer reporting. Once they are onboard how do you ensure they are delivering an ROI on your marketing efforts? With social listening you can measure their success against KPIs that you set and understand the true value of influencer marketing.
PRODUCTS & SERVICES
Feedback surveys are no longer sufficient. Whether you are developing a new product or service, or need to know what people think about your current offering, Social listening gives you the toolkit to report on customer feedback by digging into the unsolicited opinions of your audience
Finding an audience is simple enough but truly understanding that audience in-depth; what makes them tick; what makes them purchase. Now that’s the tricky part. Psychographics go beyond demographics and analyse the behaviours of your audience.